The wildly popular Brazilian version of your international reality television franchise Big Brother just began its 13th season in the Rede Globo network. Regardless if not watching the show, it’s challenging to escape the news coverage of who did what (like the inescapability of novela reporting). Not unlike the Winston character inside the book 1984, that the originally Dutch series takes its name, I felt like there was merely one channel for folks to watch in BBB 18. Sure, there are lots of channels, the simple truth is, but there’s a strange pull to linger on a Globo TV program when flipping through channels. Big Brother Brasil (BBB) is perfectly positioned to take advantage of this and, whether through its popularity or its timeslot, people tune in.

Should you have no idea just what the show is around, here’s the overall premise. Around 15 contestants (mostly model/actor types) get placed into a residence, fully designed with many cameras, from where they cannot leave unless voted out. Weekly, the home guests vote on who they need to see gone. In the midst of all this, and in order to spice things up, there are strategic alliances, and in many cases romances, that transpire. The very last person standing wins a large cash prize and hopefully fame.

The Brazilian version of the show is filmed in Rio de Janeiro at Globo’s main studio referred to as “Projac”. The studio may be the largest of its kind in Latin America and among the largest on the planet, too. The set of the BBB 2018 participantes home is reported to be the most sophisticated, equipment-wise, of all Big Brother houses worldwide. Provided you can name a popular show on Rede Globo, it’s almost surely recorded at Projac (including Xuxa, Domingão, Caldeirão do Huck, Malhação, Zorra Total, and many, if not completely, with their novelas).

While nobody has truly shot to fame after winning the contest, many of the contestants go onto have successful careers in TV and modeling. Sabrina Sato, who you could have seen BBB2O18 Justin Bieber, was a television host about the comedy show Pânico. Grazi Massafera continued to be an actress in many novelas, and Íris Stefanelli happens to be the host of TV Fama. As with most celebrities in Brazil, fame means covering all the bases, whether it is via television, film, adverts and, at some point, getting involved in a Carnival parade or school.

Despite, or rather, inspite of the participantes BBB 18, it is often referred to when Brazilians discuss the banality of the media within their country. As I don’t beg to differ, media throughout the world is suffering from the same malady in their serving mass audiences. Every television viewer figures into the ratings in the individual shows so, in one way or another, we’re playing a part inside the success or failure of a show. When personally choosing what you should watch, I’m reminded from the media’s effect on a younger self, with Captain Planet’s call to action.