I’m going to tell you how I outsource my backlink building. Yes, I said outsource, but it’s probably not the sort of scary outsourcing that a lot of of yourself are thinking of today. This has nothing to do with directory submissions, social bookmarks, blog comments, forums profiles, or any crap like this.
I’m running a small SEO Company in Australia, and until I can manage to transfer to a fancy office like SEOmoz and hire full time employees, I will have to make use of the opportunities the web offers, in this instance outsourcers.
I’m going to tell you examples and screenshots of the entire process. From the initial search query, for the end-results (links galore!)
Step one, enable them to find the sites you need links from.
This can be a quote completely from the basecamp project which I have created for my link builders.
Here are some things we require to be aware of once we are looking for websites to request links from. I am going to add new observations to this list when we go. When you have any questions, just reply to the message down below.
Always employ Google.com or the Google site for your country we want to get links from. For instance, when we want Australian sites, please use Google.com.au – The reason being the final results may vary from Google.com.ph Once we want links from only Australian sites, utilize the Google search operator this way: inurl:.links.html keyword site:.com.au
Link pages on sites tend to be called link,links,resources,partners,useful links, etc. To find these utilize the Google search operator: inurl:.links.html keyword Besides .html, other popular extensions are: htm, xhtml, php, asp, aspx
It is actually a basic understanding and reference point for that link builders. Should they have any questions, they add comments to the basecamp thread, and I will answer them, to enable them to always return back in and discover the way i desire them to locate potential link partners.
Based on the project we have been concentrating on, I just compile a long list of 800 keywords in the Google Adwords tool. I trim it as a result of around 50 keywords, that i would like them to make use of when searching for link pages. This could keep them busy for weeks, because I let them glance at the initial few hundred SERPs of each query they create.
Some tools to speed things up on their behalf are the Multi-Link Firefox add-on, which automatically opens every result link within a new tab, and also the Raven toolbar, that will let them add link requests towards the campaign with a single click. It will also inform them if your site was contacted before, and in case we curently have a web link there or not.
For us to maintain a steady rate of link requests per day, a great deal of our emails are templates. A number of the variables within the templates need to be personalized for every single link request, including the page title, first name, their links page URL, our links page offer URL.
For example, in the email header, we love to work with the websites title: “With regards to the Sydney Blue Widget site”. Or, perform A/B split testing, we use something similar to: “A suggestion to the sydneybluewidget.com.au site” – whatever causes it to be seem more personalized. The templates have markings about the variable places, where the linkbuilders need to change the details. It was done with Notepad , but now we’re utilizing a plugin we merely recently discovered called “Canned Responses” for gmail. (discovered that little gem using the SEER Interactive blog a few weeks ago)
In this instance, I’d offer them a link on one of our web properties which is relevant for the Sydney small company. We’ve got plenty of geographical and business niche topical pages on our exchange sites, and many small business owners love getting links from the sites. Once they’re hooked on the idea of receiving a link, we make them return the favor by linking from page XYX to your client for the project.
Here is where the link building company stops. They’ve found a prospect, they’ve emailed them an offer, they’ve added the request to the Raven link manager and set the system to see if the link goes live, and they’ve labeled the conversation as “follow-up” or “in progress” in gmail. And once I sign in, I could see exactly which emails need to be actioned.
This is exactly what the actual inbox appears to be. I’ve cleaned it up a little for client privacy reasons.
It seems like it’s time to me to action many of these emails, because there’s a number of people inside who are very happy to give me the hyperlinks I requested. As you have seen there’s a good amount of responses, plus they continue to come in, which means I have to pay a couple of hours per day hustling over email to get the best possible links for my clients.
This procedure worked quite well to me, and also since to the link builders its a greater portion of a numbers game than anything else, I have got had some exceptional links range from way we all do this. Not all links will likely be great links, but some that people get are exceptional.
Just a week ago I bought a wonderful link on the homepage of any pagerank 6 .GOV site, with more than 50K backlinks, and my link will be the second link around the page, on top of the fold, followed, my keywords, and it is the sole outbound link with a highly relevant site. All because of a quick email template. The link builders take an average of 3 dexlpky39 per email request, so that’s ~20 per hour / ~160 every day / ~800 each week / ~3200 monthly. Using a response rate of ~5%, we’re placing about 160 links per month per link builder.
They receive money $2 hourly, that is actually greater than the average wage from the Philippines, so they’re quite satisfied with it. I do believe it’s worth it. Obviously the follow up is your job, and you have to convince the internet site owners to obtain that link up, but isn’t the fun component of backlink building?